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Ecommerce strategies. Buyers want to buy when you do not sell them

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Retailers all over the world always try to sell a little more to the customer, than they (customer) were going to buy. That is probably why I see so many articles about the increasing of Average revenue per user. Fortunately, it happens rather often for retailers. But by trying to sell more, your store can lose customers. How and why is that possible? It is possible because of the factors that are listed below.

7 reasons to purchase online, based on statistics

7 Reasons To Purchase Online, Based On Statistics

Optimization and development of an online store are rather complicated tasks. But there is nothing more important in online marketing than the understanding of main reasons that make people buy online. The psychology of online buyers are still different, comparing to ordinary mall shopper.

Recently, scientists of Massachusetts university tried to explore the question of  - why do some categories of people prefer online shopping instead of offline?Here are their top 7 reasons to purchase online:

Why only Magento platform?

First of all I’d like to tell you one story, a true story. It began in distant 1981 in one average company. At that time one of the top managers was promoted to Chief Executive Officer. Not young, but a highly professional individual, he proceeded to carry out his tasks.

Get one good feedback - earn hundreds of customers.

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Customers opinion is one of the most powerful tools in online marketing and advertising. With the popularization of comments and feedback in Ecommerce, it has became much easier for customers to express their thoughts and feelings about your business and products that you sell.

Magento Contractor. How to choose contractor for your Magento store creation?

Nowadays when the market is overcrowded with companies, and even more overcrowded with freelancers from all over the world, it is rather hard to find a reliable Magento contractor - the person you can entrust to implement your brilliant idea. Here are several things on which you need to pay attention to when you choose a contractor.

How showrooming can be turned into the most valuable advertising tool

First of all, I have to say that this article is not about any confrontation between online and offline retailers. It is about cooperation. Any commerce, no matter electronic or not, has one goal - to satisfy peoples needs, including the needs of the business owners :-)

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