Customers opinion is one of the most powerful tools in online marketing and advertising. With the popularization of comments and feedback in Ecommerce, it has became much easier for customers to express their thoughts and feelings about your business and products that you sell.

Sometimes perfectionism may cause some inconvenience. But it is definitely not about the homepage. The homepage is one of the most important pages on your web site and it must be helpful for the visitor. And you have to be sure that your homepage helps to sell.

This is a fresh statistic for people who are still hesitant to “to sell” or “not to sell” online. In last 5 years the online market  has been increasing constantly. In the U.S., the Forrester Research company shows that $248.7 billion online sales are expected by 2014. And it will continue to grow up.

You think your brand looks stale? A powerful new competitor has appeared? You've got new aspirations for your brand? Then it’s definitely time to change! In this article we will talk about brand, rebranding and how to make rebranding neatly. At the beginning we have to realise clearly what is the brand and what it includes.

First of all I’d like to tell you one story, a true story. It began in distant 1981 in one average company. At that time one of the top managers was promoted to Chief Executive Officer. Not young, but a highly professional individual, he proceeded to carry out his tasks.

Optimization and development of an online store are rather complicated tasks. But there is nothing more important in online marketing than the understanding of main reasons that make people buy online. The psychology of online buyers are still different, comparing to ordinary mall shopper.

Recently, scientists of Massachusetts university tried to explore the question of  - why do some categories of people prefer online shopping instead of offline?Here are their top 7 reasons to purchase online:

You want to increase your sales? You believe your conversion rate could be better? You want to make your store more attractive for customers?  If so, you have to understand clearly what a sales funnel is.
What is a sales funnel?

Retailers all over the world always try to sell a little more to the customer, than they (customer) were going to buy. That is probably why I see so many articles about the increasing of Average revenue per user. Fortunately, it happens rather often for retailers. But by trying to sell more, your store can lose customers. How and why is that possible? It is possible because of the factors that are listed below.