• Price
  • 75% of respondents consider that  prices in online stores are more favorable. Money rules in online business, as well as… actually everywhere. So consumers are rather sensitive for that index, even the smallest traders can compete with huge brands if they have competitive prices. Make sure your price policy is fair enough, and you will definitely be a confident player in your market segment. If you can't offer the lowest prices, place bet on a customer service. 81% mentioned that they are ready to pay more for a better service.
  • 24 hours access
  • 63% are sure that 24 hours access is one of the biggest advantages over the offline stores. A lot of clients can't visit regular stores during their opening hours, so it is a great option for shopping whenever you want. By the way, people make most of their online purchases during the workday.
  • Shipping
  • 59% of customers are attracted by free shipping. Free, fast and reliable shipping is crucial for the success of any internet store.  And 56% of clients are always looking for free shipping. So pay attention to that option, even if the prices will be higher.
  •  Speed
  • “Next day delivery” is important for 55% of clients. Time is money. In online business time is also customers. Any store with that option has a great advantage. Online shopping must be as simple as possible to use . It shows customers that you care about, and appreciate their time.
  • Simplicity
  • 48% of respondents think that online purchasing is easy. Simplicity is one of the things which you can control. Make your web site understandable and simple. Less clicks - more purchases.
  • Assortment
  • The huge diversity of products conquered 45 % of hearts. Your clients have the opportunity to see a huge range of products, and check their availability.
  • Selection
  • It is another advantage, which is important for 40% of respondents. People are not bound by borders on the net, so they have access to the products all over the world. And some categories prefer to buy an exclusive and unique stuff, which you can't get in offline markets quickly and easily .