What type of shopping cart to choose?
Shopping cart software do a lot of things in a business website. It acts as an online catalogue, provides user interface, handles the ordering processes. It is an interface between the company's website, the server infrastructure, inventory and payment gateway.
Shopping cart model depends on business model Does your developer understand your business properly? Great teams of web developers often handles with designing functional and beautiful theming good. But they do not always understand the principles of your business, so you need to tell them about this before they start designing the shopping cart. This means that they should be aware about marketing plan and business goals, especially the specific goals that you have for the website. Is your website was created just to display products? This is the only way you will sale your products or you have an offline store? Your shopping cart is not just about how pretty it may look in the future, but how well it reflects the marketing plan that you have set for your business.
Do you know that there are different types of shopping carts?
From the very beginning you need to understand the pros and cons of different types of shopping carts that are available. Many new eCommerce websites often come with free software, open source, when they are started, with the understanding that they can grow as the business will be developed. Customized shopping cart and tested from scratch will cost you a few thousand dollars or even more. Free-to-use shopping carts are also available, but they tend to be simple system without additional features that you may need. Middle ground shopping carts are often sold on a subscription basis, and should be integrated into the website and can be customized for a monthly fee. Discuss these options with your developer. In most cases your product inventory and budget will help you to choose the type of the shopping cart. Front-End, Back-End – what is the difference? As the owner of eCommerce website, you will see more than what customers are doing when they came to a shopping cart. Some shopping carts will inform you if some products end up in the warehouse, some can send you automatic reports, when a certain amount of sales for products is achieved and others can generate analytical reports to give you an idea of what items are selling good or not enough. Don´t select something that you didn´t try If you can not understand how to use your shopping cart, most probably, your customers will not be able to use it either. Look at the shopping cart, you can find it out even if you are just a web surfer who do not know HTML or Java. Another way to make sure you end up with a user-friendly shopping cart to keep testing the system on different people. I hope this tips can give you the opportunity to change your shopping cart before serious bugs affect your potential sales.