Usage of Internet allows us today to join the ranks of electronic traders and small firms. World Wide Web gives any company the ability to attract customers from all over the world. Such online business is creating a new channel for marketing - a virtual, that requires almost no material investments. Information, services or products (e.g. software) can be delivered via Web, the entire sales process (including payment) can be occured in online mode.

The Internet is much cheaper to conduct eCommerce due to the low cost communication and led to the formation of new forms of its quality. One of these forms have become system-level "business - business" (B2B) and "business - consumer" (B2C), where the key issue is the interaction through the Web-browser and EDI - technology is not being used or its usage is secondary.

Ecommerce systems allow the buyer does not communicate with the seller, do not waste time walking to the shops, as well as to have more complete information about products. The seller can also respond more quickly to changes in demand, analyze the behavior of customers, save money on staff, etc.

The main advantages for the seller consists in expanding range of customers, which go directly into those companies that are not able to because of the high cost to implement EDI, the ability to use information technology to carry out sales to end users, that is, to enter the market "business - the consumer" as well as the elimination of possible brokers.

E-commerce refers to the purchase and sale of goods and/or services via electronic channels, such as the Internet. Online retail is convenient due to its 24-hour availability, global reach and ease of customer service.

Types of eCommerce based on nature of participants:

The two most common participants in eCommerce are businesses and consumers. Based on this we can come up with four primary types of eCommerce:

B2B - business to business. A large number of all transactions committed in eCommerce today falls on this model. This type of e-commerce includes intra-system (IOS) and electronic markets.

B2C - business to consumer. This transaction carried out in the retail trade with individual buyers. The typical buyer of any store on the site is a consumer or buyer.

C2C - consumer to consumer. In this category the customer sells goods directly to consumers. An example of such a scheme can serve the operation listings. Online selling personal property in the form of houses, land and machinery, etc. Another example is the C2C services for internet advertising, sales information, and advisory services. Many use the intranet and other internal networks to advertise goods and services.

C2B - consumer - business. This category is a type of e-commerce, in which the individual consumer of the goods or services to organizations, as well as looking for sellers to interact with them and make a deal.

Specialized types of eCommerce

On some platforms eCommerce has shown explosive growth. Two examples:

Mobile Commerce

The rapid penetration of mobile devices (tablets, smartphones, etc.) with access to the Internet opens up new possibilities for eCommerce retailers.


Fcommerce is an acronym for "Facebook commerce." The huge popularity of Facebook makes it possible to successfully conduct business in this environment.

There are more different types of eCommerce businesses, which includes:

-Business-to-Employee (B2E)

-Business-to-Government (B2G) (Business to Administration or B2A)

-Business-to-Machines (B2M)

-Business-to-Manager (B2M)

-Citizen-to-Government (also known as Consumer-to-Administration or C2A)

-Government-to-Business (G2B)

-Government-to-Citizen (G2C)

-Government-to-Employee (G2E)

-Government-to-Government (G2G)

-Manager-to-Consumer (M2C)

-Peer-to-Peer (P2P)